I’m Will Furcolo, a digital marketing consultant specializing in healthcare and behavioral health marketing. What sets me apart is 9.5 years of marketing operations experience at American Addiction Centers, giving me deep insight into healthcare marketing that most consultants lack.

During my tenure at American Addiction Centers, most recently as AVP of Acquisition Marketing and Director of Product Marketing, I helped scale web traffic to over 60 million annual organic sessions across 14+ healthcare facilities. This work directly contributed to connecting 50,000+ patients with life-changing care through optimized digital experiences.

Deep Healthcare Marketing Experience

My healthcare marketing approach is built on extensive experience marketing for healthcare organizations. During my 9.5 years at American Addiction Centers, I gained deep understanding of how healthcare decisions are made, what drives patient conversions, and the unique challenges of marketing sensitive medical services. This experience spans the full spectrum of healthcare marketing challenges:

Crisis-driven searches where patients need immediate help and decisions happen in seconds, not weeks. Routine healthcare searches where patients research providers and compare options over extended periods. Brand building challenges where healthcare providers must establish trust and authority in competitive markets while maintaining patient privacy and compliance. Complex multi-step patient journeys involving insurance verification, multiple consultations, and family decision-making.

Whether working with medical practices, mental health centers, or addiction treatment facilities, I understand that healthcare marketing requires balancing patient urgency with trust-building, compliance requirements with conversion optimization, and immediate patient acquisition with long-term brand development.

Technical Expertise with Healthcare Focus

My background combines SEO, SEM, content strategy, brand building, financial analysis, and UX optimization specifically applied to healthcare environments. At American Addiction Centers, I was instrumental in building and scaling brand presence across multiple markets, understanding that healthcare marketing requires both immediate patient acquisition and long-term brand trust development. I hold a B.S. in Business from Champlain College with concentrations in Small Business and Entrepreneurship.

My digital marketing foundation started early, building and monetizing websites in high school. This hands-on experience led to roles at ArborTrek Canopy Adventures and Network Craze Technology, where I helped lead major projects for Fortune 500 brands, before transitioning into healthcare marketing.

Why Healthcare Marketing is Different

Healthcare providers face unique marketing challenges that generic digital agencies don’t understand:

Compliance requirements that affect everything from ad copy to form design. Patient privacy concerns that influence review management and testimonial strategies. Crisis search behavior where timing and trust determine life-changing decisions. Insurance complexity that creates conversion barriers requiring specialized optimization. Brand building in regulated industries where establishing authority and trust takes strategic, long-term content and reputation development.

Now based in Boston, I focus exclusively on helping healthcare providers navigate these challenges. I help medical practices, behavioral health centers, and treatment facilities expand their digital footprint, generate qualified patient leads, and improve access to care through strategic, compliant digital marketing.

Proven Healthcare Results

My healthcare marketing work delivers measurable outcomes because it’s built on extensive healthcare marketing experience rather than theoretical approaches. I stay current on healthcare industry trends, compliance requirements, and patient behavior patterns to deliver practical, data-informed solutions tailored to the unique demands of healthcare marketing.

From single-provider practices to multi-location healthcare networks, from routine medical services to crisis intervention facilities, I help healthcare providers build strong brands and turn their websites into effective patient acquisition engines while maintaining the trust and compliance standards essential to quality healthcare marketing.