I am Will, the AVP of Acquisition Marketing at the American Addiction Centers (AAC). As I’ve focused on expanding our web presence to 60 million+ organic sessions across 14 websites annually. Generating tremendous value to the organization. My passion for healthcare and dedication to AAC’s mission has always driven me, especially in combating the opioid crisis in the U.S. I hold a Bachelor of Science in Business from Champlain College, with concentrations in Small Business and Entrepreneurship.

My expertise lies in SEO, SEM, AdWords, financial analysis, web design, and content management to name a few. I am proficient in using tools like Google Analytics and MOZ to inform strategic marketing decisions.

My journey in digital marketing began in high school, creating and monetizing blogs, which later laid the foundation for my career. Working at ArborTrek Canopy Adventures and managing a significant project for a Fortune 500 company at Network Craze Technology enhanced my marketing and interpersonal skills.

Now based in Boston, I am eager to expand my horizons by consulting for healthcare-related businesses. Leveraging my extensive digital marketing experience, my goal is to help healthcare organizations improve their online presence and customer reach. I am committed to staying up to date on the latest industry trends and providing innovative solutions to benefit my clients in the healthcare sector.

To avoid any conflict of interest, I will not engage in consulting opportunities within the addiction and mental health sector(s), ensuring my professional activities remain distinct and do not conflict with my responsibilities at American Addiction Centers.